Supply chain planning and price optimization leader Blue Ridge announced today that Maarten Baltussen has been named General Manager of Europe.

Blue Ridge announced today the launch of its cloud-based Price Optimization solution, which leverages advanced science to quickly identify opportunities and simulate pricing strategies for peak margin, profits, revenues and sales.

Blue Ridge announced today that PACE Supply Corporation, a leading wholesale distributor of plumbing supplies with over 20 locations, has selected Blue Ridge’s cloud-native planning solutions to optimize its inventory.

Results of industry study to be revealed on 2/5 in the 2020 State of Wholesale Distribution Supply Chain Webinar.

Blue Ridge today announced that its user conference, BLUEPRINT 2020, will be held in Atlanta on April 26–28, 2020 at the Omni Hotel at The Battery Atlanta™.

Blue Ridge announced today the acquisition of price optimization and analytics company Prolific Virtue to add price optimization to its suite of Blue Ridge Supply Chain Planning solutions.

PlanningPosts Gives Distributors Weekly Inventory Optimization Strategies to Solve Key Demand Forecasting Challenges.

Blue Ridge announced today that Prime Line®, a privately-held Bridgeport, Conn. based promotional products wholesaler, has selected Blue Ridge technology to streamline its extensive North American supply chain operations, which include a network of more than 10,000 promotional product distributors and 1,700 stock keeping units (SKUs), across 15 product categories.

Blue Ridge announced today the appointment of Jeff Jenkins as its Chief Revenue Officer and Cliff Isaacson as Executive Vice President of Product Strategy. Jenkins joins Blue Ridge after a successful exit with TeamWorks, Inc. At Blue Ridge, Jenkins will be responsible for strategic growth and profitability across the entire customer lifecycle.

Blue Ridge Global announced today that Clearwater, Florida based AAMP Global, a manufacturer of mobile aftermarket technology for consumer and commercial vehicles, has selected Blue Ridge to streamline its global inventory forecasting and planning operations.