Blue Ridge Names Todd Craig as Chief Marketing Officer to Accelerate Growth Plans

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Craig has more than 20 years of experience in supply chain marketing innovation

Todd CraigATLANTA Aug. 22, 2017 – Blue Ridge, provider of comprehensive, cloud-native supply chain planning solutions, announced today that Todd Craig has joined the company as Chief Marketing Officer.  Craig brings more than 20 years of supply chain industry experience coupled with modern marketing innovation strategies.

“Todd is a revenue-focused marketer that knows the supply chain industry inside and out,” said Jim Byrnes, CEO of Blue Ridge. “Todd’s impressive track record in growing supply chain companies will help Blue Ridge continue the shift into hyper-growth mode and decisively lead the supply chain planning market.”

For more than 20 years, Todd has been leading the go-to-market strategies for some of the largest brands in the supply chain and logistics industry. Prior to Blue Ridge, Craig was the Chief Marketing Officer at LogFire and was instrumental in the sale of LogFire to Oracle (September 2016). Following the acquisition, Todd assumed the role of Senior Director of Product Marketing for Oracle's Logistics and Order Management solutions. His previous supply chain and logistics experience includes working with or for companies including Aptean, Manhattan Associates, Logility, Infor, Penske Logistics, Steelwedge and MFG.com.

“I am thrilled to join a team of supply chain professionals that are harnessing the power of the cloud to provide unprecedented forecasting and demand capabilities,” Craig said. “In today’s omni-channel world, understanding and adapting to customer buying patterns helps our customers accurately predict when, where and how much inventory to have on–hand at the point of consumption leading to higher customer satisfaction levels and ultimately higher revenues.”

About Blue RIdge

Blue Ridge Supply Chain Planning and Price Optimization solutions empower distributors and retailers to tap into undiscovered margin through enterprise-wide inventory intelligence, automation and synchronization. Blue Ridge uniquely combines demand forecasting with pricing strategy, so that businesses can proactively understand the unpredictable and allocate the right inventory – right-priced across the entire mix – to accelerate top- and bottom-line results. In a world where the only constant is change, Blue Ridge provides more certainty, more speed, and more assurance – so companies can see the why behind the buy, and respond faster to the unexpected. That’s why major retailers and distributors rely on Blue Ridge for a more foreseeable future. For more information, go to www.blueridgeglobal.de